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Great Brands — Simple Matters!
Look at the chart below to see the ten “simplest” popular brand names according to research by Siegel+Gale. Click the chart to read a story on the importance of brand simplicity. You may also click...
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The 2012 BrandZ Top Hundred Global Brands: An Infographic
Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the...
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ClickFox’s 2013 Brand Loyalty Survey
ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox. Filed under: Consumers...
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The Most Valuable Brands for 2013
Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice...
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A Spoof on “Honest” Ad Slogans? LOL
Over the years, consumers have often wondered about the honesty of the ads they watch or view. Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but...
View ArticleBest Brand Strategy Books
Interested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books. For many companies, the popularity of their brands is their...
View ArticleHow to Foster Brand Affinity
Brand equity is not enough. The post How to Foster Brand Affinity appeared first on Evans on Marketing.
View Article2020 Global Most Valuable Brands
From BrandZ. With an infographic and a video summary. The post 2020 Global Most Valuable Brands appeared first on Evans on Marketing.
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